The Fortune at the Bottom of the Pyramid


The world’s most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world’s billions of poor people have immense untapped buying power.

They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done–very profitably. What’s more, companies aren’t just making money: by serving these markets, they’re helping millions of the world’s poorest people escape poverty.

Análisis del potencial de consumo y desarrollo de las zonas más desfavorecidas del planeta


SKU: 9780131877290 Categorías: , , Etiquetas: , ,


Título: The Fortune at the Bottom of the Pyramid

Editorial: Wharton School Pub

Año de publicación: 2006

Encuadernación: Encuadernación de tapa blanda

Condición del libro: Muy Bien

Páginas: 304

Libro de segunda mano.

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